Promotion planning with allocation tables and merchandise distribution

Project overview

The retailer wanted to launch promotional ranges with stronger operational readiness. Commercial teams could plan the campaign, but downstream supply preparation was not always synchronized. SAP Retail offered the right process backbone: complete promotion planning, determine supply sources, activate prices, perform listing and generate the allocation table that drives procurement and distribution.

Business challenges

• Promotions were planned commercially before supply readiness was fully secured.
• Missing planning details created downstream delays in document generation and store distribution.
• Teams needed one shared mechanism to translate campaign intent into concrete supply actions.
• Pricing, listing and logistics dependencies were not always treated as one connected process.

SAP Retail solution design

• Structured the promotion process from planning completion into promotion subsequent processing.
• Used supply source determination, price activation and article listing as prerequisites for reliable rollout.
• Generated allocation tables to distribute planned quantities to stores according to defined rules.
• Linked allocation table follow-on processing to vendor procurement and store-facing supply documents.

Expected business impact

• Improved store readiness for planned campaign launches.
• Created stronger integration between commercial preparation and logistics execution.
• Reduced the risk that promotions go live before pricing, listing or supply are ready.
• Established a more scalable process for multi-store promotional distribution.

Recommended next steps

The next phase can include forecast enrichment by store cluster, launch dashboards and post-promotion sell-through analysis.